We received feedback for the UK login banner design and decided to re-design it to encourage more customers to log in. We analysed KPIs and peripheral metrics and provided a design solution to encourage customers to log in early. The new login banner design ensured high conversion rates after login.
Challenges and Solutions
Challenges
Feedback received that the UK login banner on the Handset Grid page is too subtle. There was a need to test other designs to encourage more customers to log in.
Solutions
After detailed analysis across KPIs and peripheral metrics, we re-designed the login banner to encourage customers to log in early in the journey, as logged-in customers have higher conversion rates.
Value and Impact
+117%
Uplift in clickthrough rate from handset grid to login by +117%.
Our dedication to excellence drives us to consistently raise the bar in dashboard quality. Through rigorous testing, continuous improvement, and attention to detail, we aim to exceed our client's expectations and deliver intuitive, visually appealing, and highly functional dashboards.
At VOIS, we hold our customers in the highest regard, and their satisfaction is our utmost priority. Our dedicated team goes above and beyond to meet their needs and find innovative ways to resolve all their queries.
We aim to provide the best experience to our customers and partners on all digital platforms and create insightful dashboards that help them monitor the performance of their digital assets.