VOIS
2026
Strategic Partnership, Automation, Digital transformation, Customer Experience, Enterprise Technology
Create the future, Get it done, together
In today’s telecom market — where switching providers is frictionless and pricing looks the same — customer experience isn’t a nice-to-have. It’s your edge. Companies that lead on customer experience are already delivering 5.4x greater shareholder value than those who don’t. But telco queries aren’t simple. One customer issue might involve billing, tech setup, plan changes, compliance — even a technician visit — all in one go.
Vodafone Business, working with VOIS (Vodafone Intelligent Solutions) and CGI, one of the largest independent IT and business consulting services firms in the world, has signed a four-year deal with Centrica, the parent company of British Gas and Hive, to provide fixed and mobile services, and IT End User Compute Services.
Your biggest telco competitors just spent six months perfecting their business strategy. In that same timeframe, ChatGPT gained 100 million users and rewrote customer expectations forever. While they were planning, the market moved.
CAMB AI announced a strategic partnership with Vodafone aiming to power Vodafone’s contact centers with real-time multilingual capabilities, leveraging CAMB.AI’s recently released MARS8 family of voice and translation models. The collaboration aims to significantly improve customer interactions and accelerate complaint resolution by removing language barriers between customers and agents.
VOIS is enabling real-time language translation in Vodafone contact centers, allowing customers and agents to converse naturally in their preferred languages. Its powered by CAMB.AI’s technology - Mars8 model family and the solution preserves tone and intent to deliver high-quality interactions at scale.
VOIS is piloting real-time multilingual support in select Vodafone European contact centres to enable seamless customer–agent interactions across languages and unlock growth where language was a barrier. “This capability is more than an innovative solution - we're making customer service and experience more accessible without language being a constraintit’s a business remodeler, a growth accelerator and a gateway to new markets,” said Gary Adey, CEO of VOIS (Vodafone Intelligent Solutions). “By combining AI with human expertise, we’re removing structural barriers that have limited how customer experience can scale. Following the initial internal testing, VOIS will assess further rollouts as part of a phased expansion strategy.” Following on from the successful pilot, CAMB.AI has also agreed a partnership with Vodafone’s Tomorrow Street innovation accelerator, and in line with this partnership will establish its European headquarters at Tomorrow Street’s premises in Luxembourg. Tomorrow Street will support CAMB AI’s expansion across Vodafone and into the wider European market.
About Camb.AI Camb.ai’s proprietary models—MARS for voice cloning and BOLI for translations—were built by an Interspeech-published technical team from Carnegie Mellon, Apple, and Amazon. DubStudio, the company’s flagship platform, offers on-the-fly colloquial and contextual translations, zero-shot voice cloning, multi-speaker support, and accurate time-synched dubbing. On April 2, 2024, Camb.ai became the first company to live dub professional soccer commentary into four languages. Camb.ai is partnered with Major League Soccer, Tennis Australia, Maple Leaf Sports & Entertainment, leading movie and music studios, and several government agencies.
