What Happens When Technology Is Designed For Success? €2+ Billion In Value Delivered And Counting
Technology is most effective when it goes beyond just keeping things running. It should help organisations move faster, innovate with confidence, and create better experiences for customers and employees.
As businesses go digital, their technology environments become more complex. Cloud platforms, applications, infrastructure, security needs, customer expectations, and market demands are always changing.
Network Compliance (VCI_IN Network) - IT Operations
At VOIS, we always establish robust firewall rules and network security that prevent unauthorised access to our network. We inspect incoming and outgoing traffic using security rules to identify and block threats.
Intelligent Ticket Routing - IT Platforms and Automation
We created the Intelligent ticket routing tool for Vodafone Germany and VOIS Egypt to eliminate the complex manual work of our colleagues in the GSL Business Technology team with a zero-touch operation to save their valuable time and effort.
We created the journey optimisation solution for the UK. We optimised MVA journeys to create the best user experience through digital in-life experiences. We designed data-led tests to enhance the app’s potential, align our goals of upgrades, sales, logins, etc., and ensure a great user experience through A/B testing of MVA journeys. After the test went live, the new customised test design increased the click-through and conversion rates.
Challenges and Solutions
Challenges
Our focus is optimising MVA journeys to present the best user experience and maximise the app’s potential. The main goal is to design, test, and validate brilliant digital in-life experiences for our app users that drive commercial and customer value.
Solutions
We integrated Adobe Target with MVA to enable A/B testing for MVA journeys. Create data-led tests that strive to provide a better user experience and align with our objectives of driving upgrades, in-life sales, logins, increasing TNPS, etc.
Value and Impact
0
Integration is complete and successful.
0.2%
We developed three tests. One test is live and successful; by changing the naming of “Very Me” to “Reward”, the Click-through rate increased by 0.2% and the conversion rate by 0.8%.
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We designed, tested, and validated brilliant digital in-life experiences customized for our users.